Geekbar, a prominent disposable vape brand, recently unveiled its latest creation, the Geekbar WATT, at the 2024 World Vape Show in Dubai. Alongside this launch, the company also showcased the Geekbar 911 LUSH, a co-branded product with the Porsche Absolute Racing Team. These innovative products, which incorporate advanced technology and distinctive user experiences, attracted considerable interest from attendees and industry experts.
Key Highlights from the Expo
On June 12, 2024, at the World Vape Show in Dubai, Geekbar introduced its revolutionary Geekbar WATT. This industry-leading event featured numerous global brands and a plethora of new product releases. Geekbar’s booth was a hub of activity, drawing in a crowd of enthusiasts and professionals eager to see their latest offerings.
Gavin Zhang, the Vice President of Geekbar, expressed excitement about the company’s participation, stating, “We are delighted to showcase our latest advancements at this expo, particularly for our Middle Eastern users. The technological innovations and enhanced user experience of our new products underscore our commitment to adult users worldwide. Our goal is to share these innovations with a broader audience and contribute to the ongoing progress of the industry.”
Geekbar WATT: A Sophisticated and Interactive Vaping Experience
The Geekbar WATT features advanced interactive elements, including a large display and enhanced vaporization capabilities, designed to provide an immersive experience for users globally. It includes a 1.8-inch HD display, innovative WATT management, and superior airflow direction. These features allow users to monitor and adjust e-liquid and battery levels in real-time, significantly improving the overall user experience.
The Geekbar WATT offers a variety of enticing flavors such as Cherry Lemon, Sour Apple Ice, Watermelon Ice, Kiwi Passion Fruit, Strawberry, Strawberry Banana, and Mango Peach. Geekbar is committed to continuously developing new flavors and exploring a wider range of ingredients and techniques to meet diverse consumer preferences.
Co-branded Innovation: Geekbar 911
Geekbar also presented the co-branded Geekbar 911, developed in partnership with the Porsche Absolute Racing Team. This product merges the excitement of racing with Geekbar’s cutting-edge technology, inspired by the Porsche Absolute Racing Team’s championship car livery.
The Geekbar 911 boasts a 2.0-inch ultra-large HD display, dual mesh coils, and a built-in VPU, offering both dynamic and normal modes. The dynamic mode features instant dual heating and a 20W power boost for a more intense flavor experience, while the normal mode provides a smooth and enduring vapor experience. The unique design of the Geekbar 911 allows users to enjoy both vaping and the thrill of racing.
Kobe Hu, the Head of Middle East Sales at Geekbar, highlighted, “The Geekbar 911 is the first disposable e-cigarette to feature a Porsche livery and a large screen. We are launching 15 classic liveries in the UAE market, each with a leading 2.0-inch color screen that offers higher definition and more vivid interactions than traditional screens. We continue to use the widely recognized dual firing mode and dual coil technology, ensuring strong and consistent flavor. This product also supports customization, allowing for new liveries and UI designs to meet the diverse needs of regional markets, enhancing product competitiveness and efficiency.”
Quality as a Priority
Geekbar places a strong emphasis on product quality, which is a strategic focus and the core of its product development. The company conducts extensive quality assessments across various aspects of its products, including e-liquid, aerosol, and overall product testing. The research and development team is constantly exploring new materials, technologies, and ingredients. Additionally, Geekbar’s intelligent manufacturing partners operate fully automated production lines in sterile environments, ensuring high-quality products for global users.
Future Growth and Market Opportunities
Geekbar’s core philosophy revolves around technological innovation and successful partnerships, adhering to principles of openness, fairness, and mutual benefit. Potti Lan, Chief Marketing Officer of Geekbar, noted, “Over the years, we have evolved from a single-brand manufacturer into an ecosystem operator, supporting a comprehensive, healthy, and vibrant ecosystem. Our next step is to open our manufacturing, design, and promotion capabilities to Middle Eastern customers, helping partners achieve complementary strengths and mutual development.”
Kobe Hu, the Head of Middle East Sales at Geekbar, added, “Despite the UAE’s relatively small size and population, its e-cigarette market is expected to reach $68.5 million by 2024. As a key distribution hub in the Middle East, the UAE is a focal point for global brands. The market is highly competitive, with various quality levels and unpredictable logistics. Geekbar is dedicated to the mission of ‘Being healthier,’ creating tailored products and flavors for the local market, recruiting top local agents who share our corporate culture, and protecting the interests of local and regional partners and customers.“
